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JUN 2026

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— Dispatches on Gaming, AI & Tech —
SUNDAY, 14 JUNE 2026

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079
Nº 035 CONSOLE MARKET · 05 MAY 2026 · 3 MIN READ

The PS5 Is Getting More Expensive Again. Sony Doesn’t Care That You Noticed.

Sony raised PS5 prices across the US, Europe, and now Southeast Asia — and quietly jacked up the price of refurbished units too. Six years into a console generation, prices aren't supposed to go up. Sony did it anyway because nobody can stop them.

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PLATE I.AI-GEN2026

A console six years into its lifecycle is supposed to get cheaper. Manufacturing costs come down, the install base matures, competitors apply price pressure, and the platform holder eventually drops the price to pull in the last holdouts. Sony looked at all of that historical logic and raised the price of a refurbished PS5 by $100. Then raised prices across seven Southeast Asian countries. Then described the whole thing as “continued pressures in the global economic landscape” and called it a day.

The global PS5 price hike campaign started April 2, when Sony announced increases across the US, UK, and Europe. The US base PS5 went from $549.99 to $649.99 — a 30% increase from its $499 launch price in 2020. The PS5 Pro hit $899.99. On May 1, South Korea, Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam all received their own hikes. Simultaneously, Sony raised the price of certified refurbished PS5 Slim models on PlayStation Direct by $100 — the disc drive model now sits at $549, up from $449. They raised the price of a used, pre-owned, already-sold console that someone traded in. That is where we are.


Sony’s stated explanation — global economic pressures — is partially accurate and mostly convenient. The AI arms race has created a genuine memory and DRAM shortage as tech companies hoard semiconductor capacity for their data centers, which does push up component costs across all consumer hardware. Tariff friction under the current administration adds supply chain pressure on top of that. Neither of these facts required Sony to raise prices on refurbished hardware or to extend hikes into Southeast Asian markets where the income-to-price ratio for a $650 console is a meaningful financial hurdle. Sony is passing costs to consumers rather than absorbing them. The difference between those two choices is not supply chain logistics — it’s competitive pressure. And right now, Sony has almost none.

Sony is charging more for a used console because Xbox is busy having an identity crisis and nobody else can stop them.

The reason they can do this without consequence: Xbox is not in the room. Microsoft’s gaming division is deep in a strategy rethink, with hardware revenue down 32% year-over-year and the Xbox brand mid-identity-crisis. The “PS3 era” — Sony’s infamous 2006 “599 US dollars” arrogance — happened when Microsoft had genuine momentum with the Xbox 360. This is what Sony looks like when that counterweight disappears. Sony is charging more for a used console because Xbox is busy having an identity crisis and nobody else can stop them.

The timing is particularly brutal for anyone who was waiting for a deal. GTA 6 arrives in November 2026 on PS5, and the window to buy an affordable console before then has closed. Circana analyst Mat Piscatella reported a 100% year-over-year spike in PS5 hardware sales in early April as consumers panic-bought ahead of the announced increases — meaning the people who read the news paid $549. Everyone who waited pays $650. The refurbished hike specifically closes the last affordable entry point: the player who wanted a discounted way in now faces either $650 for a new unit or $549 for a used one. The gap between “new” and “certified pre-owned” is $100. Sony made it $100 smaller on purpose.

Console gamers have spent years using price as the knock against PC gaming. They used to be right by a comfortable margin. Sony is working very hard to change that.

Sources: PlayStation Blog · Tom’s Hardware · TechPowerUp · GamesIndustry.biz

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