Streaming

Netflix's May 13, 2026 Upfront presentation made one thing clear: the company is no longer pitching itself as a streaming service with ads attached. It is pitching itself as a full media machine where ad tech, live events, fandom, and mobile behavior all feed the same business.

Sony, Roblox, Paramount, Rockstar, and Subnautica 2 are all telling the same story in different ways: companies aren't just selling content anymore. They're selling the terms under which you're allowed to reach it.

Paramount+ subscribers are suing to block the Warner merger before it closes. Even if they lose, the case says something real about how audiences now understand streaming consolidation.

On May 16, Netflix airs Rousey vs. Carano — its first-ever live MMA broadcast — free to 300 million subscribers. The fight card is the least interesting thing about it. The ad-tier strategy behind it is the whole story.

The Duffer Brothers' first post-Stranger Things show stars elderly heroes in a New Mexico retirement community facing something supernatural. The cast alone says they mean business.

Seventy-five thousand AI-generated tracks are uploaded to Deezer every single day. Artists are losing streams, royalties, and identity — and no one's keeping up.